A Hunger for Digital-Quality Power
Since 1940 the percentage of U.S. energy consumed in electric form has quadrupled! Today nearly every new product that comes to market requires electricity. And our appetite for electricity is only growing.
Americans purchased more than $145 billion in consumer electronics products in 2006, with the average adult spending $1,200 annually on these products. The number of U.S. households with electronics products is quite impressive:
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92% of households have televisions |
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84% of households have DVD players |
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82% of households have cordless telephones |
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76% of households have at least one cell phone |
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62% of households have digital cameras |
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32% of households have MP3 players |
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25% of households have high-definition TVs1 |
The typical U.S. household’s consumption of electricity has evolved over the last 25 years. American homes are bigger and use 21 percent more electricity today than they did in 1978, with a larger portion of the electricity powering digital and electric appliances.2
Most modern electric products are more energy efficient than their older counterparts. Unlike older appliances though, many of today’s digital devices are highly sensitive to even the slightest interruption of power, and an outage of less than a fraction of a single cycle can disrupt their performance. Digital-quality power now represents 10 percent of total electrical load in the United States and is expected to reach 30 percent by 2020.3
1All consumer electronics statistics are from the Consumer Electronics Association, Digital America 2007 or 9th Annual Household and Teen CE Ownership and Market Potential Study.
2The Brattle Group, Why Are Electricity Prices Increasing? An Industry-Wide Perspective. Prepared for the Edison Foundation, June 2006, page 5.
3U.S. Department of Energy, Office of Electric Transmission and Distribution, “Grid 2030”—A National Vision For Electricity’s Second 100 Years, July 2003, page 3.